Once again Dassault entrusted us with the direction of their digital greeting card.
2019 was marked by the passing of its founder, Serge Dassault. Yet the company management was willing to keep away from a sense of nostalgia and mourning and rather emphasize their vision for the future instead.
We decided to portray the planes as a proper packshot inspired by the Harcourt Style, revealing the stylized curves of the brand’s 3 flagship planes through alternating light sets. The jazzy and joyful sound-design counterbalances with the dominant military image commonly associated with the Dassault brand.