FULGURANCE

Fulgurance

For the launch of its electrostimulation suit, the Fulgurance brand faced a dual challenge. The first task was to present a new product, notable for its compact and versatile indoor/outdoor design. The second was to educate the public on the benefits of electrostimulation itself, part of a coaching ecosystem within a dedicated app. The film needed to be a product demo and a concept explanation.

Our strategy merged the human experience with technological innovation in one fluid story. We grounded the film in a realistic coaching session to create an immediate connection. This setting provides a backdrop for high-energy 3D sequences that take the viewer deep inside the product.

The suit is first shown inert on the floor. It then lifts and takes shape to symbolize activation. The suit becomes transparent, revealing its nervous system of sensors and stimulators. This technological view climaxes with an exploded view of the central unit, the “brain” of the innovation. The film then cuts to outdoor shots to show its versatility. It returns to the opening scene to complete the story.

The film quickly became a major strategic asset for Fulgurance. It was a key communication tool during their fundraising. It helped convince investors by making the company’s vision tangible. As a marketing tool, it instantly established Fulgurance’s image as an innovation leader. It translated