NESTLE CLARA

Nestle

Commissioned by Publicis for Nestlé USA, our mission went beyond making a film. We had to shape the visual identity of a whole campaign for their infant formula line. This involved turning complex scientific data into an aesthetic, immersive narrative. The main challenge was ensuring our art direction would become the foundation for all print and web communications.

In response, we built a complete visual story, an experience designed to build trust. We deliberately chose a clean, minimalist art direction. The goal was to remove all distractions, focus on the essential, and create a sense of clinical purity. On this immaculate canvas, every color served a symbolic purpose. White conveyed trust. A deep blue anchored scientific credibility. Gold embodied the premium quality of the exclusive nutrients.

The film’s story was conceived as a journey. It starts with a close examination of the science to educate the viewer. Then, the camera pulls back to reveal an emotional display: the fluid, elegant movement of milk meeting the golden nutrient thread. This visual choreography, the project’s creative highlight, symbolizes the product’s perfect synergy.

The result exceeded expectations. Our creations received unanimous approval from the Nestlé teams. We not only solved their communication problem but also delivered a clear and effective art direction. The graphic elements we developed were deployed seamlessly across all their campaign materials, ensuring consistency and maximum impact.