The Dassault team gave us free rein on this “poetic” visual representation of their latest technology. Under the sign of evolution, we reimagined the journey of a dust particle, a symbol of the course of time, through the various determining stages of technological innovation.

From the birth of mechanics to the digital and electronics era, the dust particle completes its journey into Dassault’s future, that of an imaginary AI where cables and connectors weave a neural network capable of creativity.

Info & Credits

Client :

Production :
Studio River

DA – Post Production :
Studio River

Making of