TRIFORCE SOCIAL MEDIA CAMPAIGN

Triforce

In 2020, Triforce hired us to create two YouTube pre-roll ads. The goal was to build its image as a serious company. The challenge was significant. We needed to be educational, playful, and reassuring in only a few seconds.

We designed a cohesive audiovisual system to meet this challenge. Every element worked to build trust. We started with an art direction based on minimalist illustration. It used only the brand’s colors. This clean style had two purposes. It delivered a clear educational message. It also strengthened the Triforce identity.

We animated the visuals to add a playful touch. The fluid, precise motion communicated care and professionalism. A soft, calm voice-over completed the simple, polished visual world. The calm voice contrasted with the typical ad environment. It positioned Triforce as an expert, reassuring partner.

The campaign received a positive response. It successfully fulfilled its mission. The ads solidified Triforce’s image as a respected professional in its field.