This year River was proud to partner with ‘Motion Plus Design’ festival for its 4th edition in Paris. On this occasion, we created a short video to present our works. But rather than offering yet another showreel based on client references, we preferred to produce an original film built around storytelling and personal artistic experiments.
We wrote a short video format cut out like a showreel in terms of rhythm and form, but composed of shots exclusively developed for the occasion. Each shot follows a different artistic direction to illustrate the versatile visual approach of the agency. The idea was to create a more authentic format than the mere showreel, with a pinch of humor that characterizes us, but also to make fun of ourselves as well as of the assumptions and the clichés in our professional field.