Fédération française de rugby
CANAP' & QUIZZ
In 2017, the French Rugby Federation challenged us. Our task was to humanize the French women’s team and increase its visibility. The project had one constraint: a single afternoon for filming.
We knew immediately what to do. To achieve authenticity, we needed to move beyond the classic interview format. We let the players tell their own stories. This vision led to the “Canap’ & Quiz” series. We developed a format where players sat comfortably and interviewed each other. We supplied them with offbeat questions. The simple setup captured their natural chemistry. In post-production, we created a dynamic pace and a modern look. We included web culture elements like memes and GIFs to add humor.
The result was a clear success. Each video received more than double the views the Federation typically sees for similar content. Beyond the numbers, public feedback was positive. Viewers praised the players’ freshness and spontaneity. We turned a significant constraint into a creative opportunity. We achieved our mission and built a genuine connection between the athletes and their audience.
Info & Credits
Client :
FFR
Production :
Studio River
Realisation – DA – Post Production :
Studio River
