SpotScan Coach

La Roche Posay

SPOTSCAN is an innovative application developed by LA ROCHE POSAY.

Based on Artificial Intelligence, this application helps determine the facial care products best suited to your skin type. Using a simple selfie, the software scans the skin of its user and evaluates any concerns linked to the dermis, then suggests the brand’s most appropriate creams and skincare products.

This film is all about technology and digital innovation. We built the narrative as an immersive journey through the application. We discover the information processing process, from taking the photo to the recognition algorithm.

Without being exhaustive, as we were constrained to a precise timeframe, we chose to emphasize the speed of the response, but also its eminently avant-garde nature.