Triforce
TRIFORCE SOLUTION
In 2016, Triforce hired us to create a video for its energy reduction solutions.
The challenge had two parts. We needed to make a technical topic accessible to the public. We also had to position the brand as an innovative, forward-thinking leader. The final video needed to be versatile. It had to be punchy for social media and persuasive as a sales tool.
Our strategic answer was minimalism. We designed a clean art direction for a clear, memorable message.
The concept was an aerial tour around a white house in a pristine world. We added Triforce’s solutions one by one into this neutral setting. This made the information easy to understand.
To show modernity without clutter, we added subtle visual effects like glitches and graphic interfaces. This tech touch confirmed the company’s innovative character.
The result exceeded expectations, especially in its longevity.
Triforce used the video continuously for several years. It became a strategic asset. Its modern yet timeless design was effective long-term. The video succeeded as both a marketing and a sales tool.